COVID-19 has disrupted markets and accelerated digital adoption but what does this mean for the future of marketing? In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their ...

Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...

Enlightened marketing seeks to address some of the criticisms of traditional marketing philosophies and their impact on the community as a whole by incorporating five principles. The enlightened ...

Launching a business is difficult. It's always been that way. However, today, we live in an age that requires an inherent understanding of the convoluted Web that's been woven. Without it, gaining ...

Not every growing business hopes to be acquired, but many do. In 2021, the slowdown seen in 2019 and 2020 in mergers and acquisitions was finally reversed; last year was a record-breaking year for ...

Life for marketers used to be simpler. We had just a few TV channels, some radio stations, a handful of top magazines and a newspaper or two in each market. Reaching consumers was easy, if you were ...

Introduction"I'm writing good articles, but they aren't selling."If this situation continues, it may not be the 'quality of content' in your articles that is lacking, but rather an 'understanding of ...