This is "where Xbox really shines and where we stand apart and what shows off what's unique about us," Xbox executive Matt Booty says.

At this point, we know that Microsoft is full-speed ahead with Xbox Project Helix - and now Chief Content Officer Matt Booty has revealed that the company's first-party teams are deeply involved with crafting the hardware, even at an early stage.

ID@Xbox director Guy Richards says Xbox Game Pass boosts game discovery and can drive sales beyond Xbox platforms, highlighting its wider impact across the industry.

An industry insider suggests that Xbox leadership may be rethinking its controversial decision to move away from console exclusives.

Today marks an important anniversary in the history of Xbox — it was exactly 16 years ago (on April 15th, 2010) that Microsoft turned off the original Xbox Live 1.0 servers, making original Xbox games impossible to play online.