BMW is not just tweaking its track days, it is rebuilding the whole M playground from the ground up. With the new “Area M” program, the familiar BMW M Driving Experience is being turned into a broader ...

BMW hasn't been shy about the electric M performance cars it's working on, having first talked about them way back in 2020. In 2022 the Bavarian automaker showed off an i4-based prototype with a ...

Our spy photographers caught more details on the electric M.

The 2026 BMW 550e packs a lot of versatility. Its thrift, comfortable, well-appointed, fun-to-drive, and more. But it's not exactly a looker.

BMW is extending its long-running BMW M Driving Experience into a broader program called AREA M, a rebrand that comes with a more international focus, a new hub location, and a wider set of events ...