AI-generated “digital twins” of content creators and celebrities are popping up all over the place, and managing this ...

Faking Coachella attendance is nothing new — even real influencers have been doing so in recent years — but generative AI has now progressed to the point where it’s become m ...

Lil Miquela, a 19-year-old virual music artist, has 3.3 million TikTok followers and has been featured in campaigns with ...

Over the past four months, millions of people have enjoyed the uproarious life advice dispensed by Granny Spills, an influencer wearing all-pink designer suits, on TikTok and Instagram. “Flowers die, ...

AI is starting to replace the hidden global workforce of clippers, editors, and virtual assistants that helped creators ...

Influencer marketing has undergone a massive shift, propelled by technology, from a peripheral promotional tactic to a $30+ billion industry by 2025, with brands funneling unprecedented budgets into ...

One morning in January, Gracie Nielson was scrolling TikTok when she discovered something that made her skin crawl. The fashion, lifestyle, and beauty influencer with over 600,000 followers noticed a ...

Speed – Videos can be scripted and produced in minutes rather than weeks. Creative Flexibility – One avatar can adopt endless scenarios, languages, and tones to fit global audiences. Affordability – ...